There is an interesting article about Mercedes-Benz to deprecate all fuel-powered motors by 2015, General Motors is selling their most famous Hummer brand and Mozilla declares their browser (Firefox) as 100% Organic Software (their understating of organic sofware is very perculiar, though).
So, what’s the all ‘green’ stuff about?
Many people become really annoyed with this trend, some say unless it makes money for businesses it fades away. Well, they are right, but they are not!
‘Greeing’ everything around IS a trend, no one can argue that, but we cannot say it doesn’t affect society. People start thinking in more green way than years before. I’ve talked to one pessimist who says ‘green’ is all about money, but he himself has ordered a basket full of vegetables from an online shop without any piece of meat in it! Answering my question “Why, if you think it’s all about sucking money from people” he said it’s about being too lazy to buy everything separately.
So if it’s really only about getting money - in passive way it does help to improve our environment state.
There is a huge number of different `green` trends around you.
First of all - gas consumption. As already has been mentioned huge motor companies do everything to decrease gas consumption. Different types of hybrid engines being promoted, neat numbers showing that their vehicles use less, more powerfull and much more `green` than any other.
The second is buying stuff that is said to be prepared from potatoes peelings, even if it’s made from 100% pure plastic.
And the last one, most ridiculous in my opinion - telling that your software is 100% organic - whatever it may mean! Although, the idea itself is very interesting. First of all, you have to declare what software is organic.
Let’s use the definition from Mozilla’s team:
Our most well-known product, Firefox, is created by an international movement of thousands, only a small percentage of whom are actual employees. We’re motivated by our mission of promoting openness, innovation and opportunity on the web rather than business concerns like profits or the price of our stock (guess what: we don’t even have stock).
And that’s it. There is nothing really special about Mozilla’s open-source software, it’s just they are really first to declare it they way they did. Maybe it’s a new approach for software development and even overall - people driven by idea, not by money ? Uthopic!
Greets Mozilla team for being unique not by the software they release, but the way they present it.
Interesting fact is that you can create a new `green` trend yourself. It’s everywhere, it really is! Looka at Mozilla, look at Mercedes-Benz! One they their creative team was sitting, just as you and thinking how to motivate society to use your production? Well, saying that you’re 100% organic and environment friendly is not enough, it’s that you have to create a strategy and the most important thing is that you have to believe in it yourself.
Don’t forget - don’t just create a trend, follow it.
Interesting resources about greeing the way you live:
